Matt Stevens is a brilliantly talented illustrator and designer. I can't really remember when I first heard about him, but the moment I saw his work, I knew I wanted to work with him. And the work speaks for itself. We are lucky to have him as part of this project.
We didn't stray too far from his original ideas. He had two very strong ones from the jump...and we essentially just mashed the two together. The result is what is on the home page of this blog.
Beyond the logo and brand ID stuff, I wanted Matt to become part of the overall concept design team. I am really looking forward to see what he comes up with for signage, menu boards, apparel, etc.