Wednesday, October 1, 2014

The Flash

[official press release - media inquiries may be directed at Derek Farley]

JJ’s Red Hots and WCCB Charlotte Team up to Create “The Flash Dog” in Anticipation of the October 7th Premiere of “The Flash” on The CW

CHARLOTTE, September 30, 2014 – Hot Dog with a bolt of lightning, anyone?

For “The Flash,” the most anticipated premiere of the fall television season, JJ’s Red Hots and the promotions and sales team at WCCB Charlotte have created a world-class hot dog, aptly named The Flash Dog. It will be featured beginning today as part of JJ’s increasingly popular “Dog of the Week” promotion.

The Flash Dog features grated cheese and JJ’s house-made chili and Rocket Sauce.  It is topped with a sliced-by-hand then fried onion ring and topped with a streak of mustard to resemble a lightning bolt, a key component of the The Flash’s logo and uniform. The bolt on the Hot Dog was the brainchild of Richard Groves, a web designer and developer at WCCB who joined 10 of his associates last week at JJ’s in Ballantyne to bring The Flash Dog to life.

“When you’re designing a hot dog around the world’s fastest man, it needs a kick, so we went with Rocket Sauce on top of our favorite items like chili and cheese,” said Groves. “It tasted great but was missing something, so we topped it with one of JJ’s great onion rings and finished it off with a lightning bolt of mustard. We feel it’s the perfect Hot Dog.”

WCCB Charlotte is the Queen City’s local source for the latest news, sports, weather and entertainment and Charlotte’s new home for The CW. Several of the team’s associates visit JJ’s regularly and wanted to design a dog for its upcoming show The Flash, which premieres on October 7 at 8 pm on WCCB. The Hot Dog will be sold today through Sunday at Charlotte’s both locations, in Dilworth and Ballantyne. Guests with receive a free The Flash headband with each purchase of The Flash Dog.

“We always have fun designing great Hot Dogs with our fans and this one was a blast,” said Brandy Newton, JJ’s director of marketing and brand development. “WCCB did their homework, knew what they wanted and the lightning bolt at the end was just perfect. It really is an ideal Hot Dog for this great show that we’re all excited about.”

“We’ve built this great brand by listening to our fans.” said Jonathan Luther, founder and owner of JJ’s Red Hots. “And we love challenges. The Flash Dog is the product of great ingredients and great ideas. It is sure to hit at JJ’s this week as we await this great show.”

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