Growth
I have heard it said that, during the growth of a new
restaurant company, the most challenging time is when it expands its scope from one
restaurant to two because everything instantly doubles...efforts, headaches, and (we hope) sales. Well, at JJ’s, we are preparing to do just that. On Monday, April 8, we broke ground on our second location,
which will be at 15105 John Delaney Dr. in the Ballantyne section of Charlotte,
NC. (See map here) It will be 2600 ft. sq. and have 70 seats inside and 24 seats outside under
a nice covered patio. We are very excited for this location to take shape and
are planning on opening sometime in June of 2013.
Having learned a great deal about our operation in the
last 9 months, we were able to make some very nice adjustments to the new
location, in my opinion. We have been constantly updating our menu and tweaking
some things and I feel like the menu is in a great place right now. It’s
simple, but has something for everyone.
We can deliver the menu quickly, but remain committed to quality. We
have expanded some sections and streamlined others. We have handmade soups and
salads that are tossed fresh and made to order. We have options for vegetarian,
piscatarian and gluten free guests. And of course, we have the most delicious
hot dogs and sausages known to mankind. (Well, in our opinion anyway)
We have also made some exciting tweaks to the design of the
physical space. These are mostly cosmetic, except for the fact that we are
going to add a beer and wine bar at this location. Time and again, our
customers have told us that they’d like to be able to sit down and enjoy a
craft beer or nice glass of wine. Well at Ballantyne, you will be able to do that!
Value, service and quality food will continue to be our main drivers and of course, we will always try to create an experience for our guests
that is unique and memorable.
Thanks to our management and crew,who have hung in there
with us and most of all, thanks to our guests who have been incredibly supportive
and loyal. Thank you all!
Onward!
Lease Signing, with our attorney Tom Gates.