Thursday, February 7, 2013

February Focus: Carnival Time at JJ's


Andouille (An-dooo-weeee) Sausage

Williford and Guthrie, making sausage 'ropes'

Recipe Notes

February Focus/Louisiana and New Orleans

Until our grand opening at 2PM last July 4th, this blog was our primary form of electronic communication with our (then potential) customers. At that very moment, things changed dramatically. Our website went live, emails were captured, newsletters were pushed, Instagram and Twitter feeds - rich with visual content  - began to flow, and our Facebook page became our primary form of dialogue. That, and the restaurant of course, where the meaningful discourse really happens and decisions are made instantaneously. In real time, as they say.

As such, seldom do we get a chance to kick back and conjure up things that are ‘blogworthy’. But it is a platform we enjoy, because it gives us an outlet to present appropriate long form content. (Such as what follows) And, with a new location on the horizon, we hope to again photograph and document the design process and the construction of our second location. So, thanks very much to our loyal customers and welcome back, one and all!

This month begins what we hope to be a successful program that allows us to focus our culinary efforts on monthly seasonal offerings. Each month we will choose a different sphere of influence. In February, we have chosen to feature the cuisine of New Orleans and Louisiana.

Louisiana is a melting pot of French, African, American, Spanish, Canadian and German ancestries, yet it has a pure identity all it’s own. At its core are two complementary yet opposing forces, Creole and Cajun cooking. They both are known for iconic dishes like Jambalaya, Etouffe, Gumbo, Beignets, Po’boys and Red Beans that feature ingredients pulled from its immediate environs. Exotic ingredients lurk and splash everywhere like catfish, gator, shrimp, crawfish, oysters and swine. And inside its borders are world class restaurants and the people who make them great. Commanders Palace, K-Paul’s, Lafitte’s Landing, Bayona, Dooky Chase’s, Popeye’s, Mother’s. Paul Prudhomme, Emeril Lagasse, John Folse, Leah Chase, John Besh, and Susan Spicer. Any many, many others.

Equally inspiring is the rich musical heritage in New Orleans. The confluence of so many cultures in the early 19th century gave birth to the uniquely American musical forms of Jazz, Rhythm and Blues (Which eventually became Rock and Roll), Blues, Zydeco and Funk music, and it is the best place on the planet to see live music. Here’s a short list of the many influential artists that hail from New Orleans: The Meters, Allan Toussaint, The Neville Family, The Marsalis Family, Professor Longhair, The Radiators, Louis Prima, Lee Dorsey, Jelly Roll Morton, Marcia Ball, Marva Wright, Irma Thomas, Tab Benoit, Beau Jacque, Clifton Chenier, Pete Fountain, Anders Osborne, Eric Lindell, Snooks Eaglin, Louis Armstrong, Fats Domino, Dr. John, Little Richard, Dirty Dozen, and the Preservation Hall Jazz Band.

In February, JJ’s Red Hots will pay tribute to both the flavors and sounds of Louisiana and New Orleans. We are really proud of the work being done in the kitchen by Jeremy Guthrie, our Food and Beverage Director and the entire culinary team. Our specials for the month include:

House Smoked Andouille Sausage

Andouille sausage is a 400 year-old peasant sausage from France that made its way through Acadiana to the bayous of Southern Louisiana. Its popularity is due to its bold spiciness, hearty nature, and the fact that is can be used a base for many other dishes.

One of the things we’re most proud of at JJ’s is Jeremy Guthrie’s handcrafted sausage - especially our Andouille. A favorite among us at the shop, it is dense and chewy, with pleasant smoke and a bold kick on the finish. We serve it on a toasted roll with a little slaw and remoulade (Rem-you-lahd), a traditional New Orleans condiment.

Andouille and Chicken Gumbo

This is Jeremy’s wonderful house made roux based gumbo redolent with aromatics, okra, our own hot smoked tasso ham, andouille and chicken. It is served over white rice and garnished with green onions. JJ’s Gumbo is available as a side order for $2.99 or as a part of our Crescent City Combo.

Red Beans and Rice

Our Red Beans will be a based on the traditional ‘washing day’ Red Beans, flavored with house smoked tasso and andouille and a hambone or two. JJ’s will serve this over rice with a little green onions. This rich, creamy side dish is best enjoyed with a little kick of Tabasco. Available as a side order for $1.99 or as a part of our Crescent City Combo.

Pickled Okra

Our famous pickle bar at JJ’s is our version of the Louisiana custom of serving a ‘langiappe’ (lan-yap) with meals – which means ‘a little something extra’. You can enjoy seasonal pickled vegetables year round at JJ’s, but this month, we will be featuring pickled okra alongside our regular offerings.

NOTE: A special thanks for recipe and history notes to Chef John Folse. He is widely known as the preeminent authority on New Orleans cuisine and Cajun cooking and was very kind to lend his ear and his expertise to us during our menu testing for the February promotion. I had the pleasure of listening to one of Chef Folse’s lectures and eating his incredible food a while back and it had a lasting effect on me. The fact that he even returned my call was an honor. For more information on Chef Folse, please visit his terrific website: http://www.jfolse.com

For more on New Orleans Cuisine, please visit:

For more on New Orleans Music, please visit:


- Jonathan Luther, February 2013

Tuesday, November 6, 2012

Sausage Fest 2012

Wanted to say thanks to all of the patrons who came out in droves to make Sausage Fest 2012 a great success! We hope you had as much fun as we did. Can't wait until next year!

Also a thanks to our incredible staff who really took it up a notch, ensuring everyone had a (responsibly, of course) good time. 

Finally, a big thanks to all of the local craft brewers who showed up to support us. This was as much a victory for small businesses as it was for food and drink. We hope you continue to support local artisans as they peddle their wares all around you. 

Charlotte is a fertile ground for entrepreneurship. (Check out this months cover story in Charlotte Magazine, 'Start up City': www.charlottemagazine.com) For those that believe small businesses are the key to economic growth, please continue to support businesses like ours. 

Here are just a few businesses - all local - who have helped us:

Matt Stevens Design (http://hellomattstevens.com)
Technekes (http://www.technekes.com)
Sign Connection (outdoor signage)www.signcon.com
Seismic Partners (entrepreneurial development)
RBA Architects (architecture)
Tega Hills Farms (lettuce, greens)
Bosky Acres (cheese)
Marshall Air Systems (Stainless fabrication, thermal systems)
All Star Signs (interior signage)
The Living Room (picture/poster framing)

Stick ‘Em Up (picture hanging) 
Bradley Construction (and a whole slew of talented sub's)
RDM Electricians ('lectricity)
Allan Weaver Plumbing (plumbin')
NoDa Brewery 
Foothills Brewery
Olde Mecklenberg Brewery
Triple C Brewery
Birdsong Brewery

Here are a few pics from the Festival. Thanks again! 
Support Local Businesses!


Bacon "Toffee" - Was used to infuse beer. Then we ate it. 
No Kidding.




Housemade Smoked Andouille Sausage


Housemade Turkey and Herb Sausage


Luther and Cox, In Full Flight


 The Whisky Dollars


Jeremy Guthrie, Jonathan Williford and Dan Botts contemplate their next move.

 Crimson - just being Crimson!

******************************************************

 Our adorable fans:














 Julia!
Cam Heliger...Inside @ SausageFest 2012
Crimson, Brandy, Jon 

 Crimson, Jonathan 


 Nick Shaw, tearing it up!

 Jon and WD$ drummer, Lou Mondelli

 Our Fantastic Staff 
(l to r, kiesha, crimson, sarah, julia, mike, dan)

Superfan, David Moreno

 Brandy and Jesse 


Funky Dan


Jeremy Guthrie and Brandy Newton



 Proprietor Jon Luther

 Josh Haynes, Slingin' Hooch.


 Melissa Luther and Dan Botts

 Sauceology



Elephant in the Room

Chilling post by this chef and author from a heady food publication, Gastronomica. 

http://www.gastronomica.org/magnolia-610-louisville-kentucky/

Tuesday, October 2, 2012

JJ's Hall of Fame : Gary's Handy Lunch, Newport, RI

Went to this place just about every day when i lived in Newport, RI in the early 90's. One of my absolute favorite places in the world. Great coffee, satsfying (and hangover curing) omelettes, crisp home fries and yes - ice cold coffee milk, the state drink of Rhode Island. 

The best thing about Gary's? The service. Kind, caring, friendly and good natured - even flirty at times! Yet quick-witted, abrupt and appropriately surly when called for. I learned alot by just watching. Once grillman Joel even lent me his pickup truck when my car got towed and i couldn't afford to pay the ticket. Of course, they gave me a bunch of crap about being broke, but that goes with the territory. Over the three years I lived there, they really were like family to me.

I went in last weekend 20 years later and the same folks were there. I was so happy to see them and to once again devour a 'sausage mushroom and cheese omelet with home fries, wheat toast and coffee.' It is very much a family place and one I hold in extremely high esteem. JJ's owes quite a lot to Gary's Handy Lunch. Whether they know it or not. 




Monday, August 6, 2012

Ink on Paper

One of the reasons for starting this web log was to try to capture the design process in both the visual and narrative form. In songwriting, the term for putting lyrics to music is called prosody, and I think it can also be applied to describe how things come to life in the design process.

Ideas spring forth constantly, but at some point, they must be documented. And while it is likely impossible to pinpoint how specific ideas form - that is largely about electricity, or as Tenacious D would say, 'Inspirado' - it certainly is possible to trace how ideas develop over time.

Most often, the documentation begins with a simple sketch of an idea on a piece of paper. Early on in the project, I realized how powerful this was while working with and observing Matt Stevens. As a designer and illustrator, he draws and sketches incessantly. And on many many occasions we hashed out ideas by looking at and refining his luxurious and beautiful illustrations. (See his four part series on JJ's here and other incredible work here)

Tim O'Brien, head of design for our architecture firm, the RBA Group, also sketches for a living. And I observed him get five confused door fabricators on the same page with an ad hoc sketch (below) in an instant. That was powerful for me to witness.

I guess the lesson I learned is to be 'visual' as much as possible. I now take tons of pictures from many angles, capture ideas on paper with ink, and I really work at developing this skill. Doodles are fun, but take some measurements and refine those doodles into something useful for your subject. I think it helps everyone get on the same page very quickly. Find a good pen you like, a small notebook with good thick paper, and take it with you everywhere.

Below is a look at a few crude sketches juxtaposed with pictures of the the finished product. In some cases the time between sketch and finished product was several months. Prosody is all the hard work in between.

Enjoy!

****************

Utensil and Napkin Caddy
Sketch: Jonathan Luther
Fabrication: Marshall Air Systems/www.marshallair.com





Front Door Pull
Sketch : Jonathan Luther
Fabricator : Matt Ludwig/Ludwig Metals/www.ludwigmetals.com 




Front Door Assembly (Note door pull)
Sketch : Tim O'Brien/The RBA Group
Fabricator : Mr. Doorman/www.mrdoorman.com




'The Drum' Chandelier
Sketch : Jonathan Luther
Fabricator : Matt Ludwig/Ludwig Metals/www.ludwigmetals.com 







Floor Plan  
(Note "Racks" in upper right - these eventually became our hot dog caddies, also fabricated by Marshall Air and pictured below)

Architectural Drawings: RBA Group
Red Ink Alterations : Jonathan Luther and Jon Luther Sr.


Floor Plan:




Hot Dog Caddy:




VIP Mailer
Sketch : Jonathan Luther
Fabrication : Matt Stevens and Brandy Newton




Patio Planter
Sketch : Jonathan Luther
Fabricator : Michael Pearson/Bradley Construction